How Much Damage Do Fake Shops Cause? The Economics Behind DoppelCart
New analysis of 119,000 fake-shop domains: DoppelCart can cause up to $216 million in losses a year, fake shops worldwide $1.2 billion to $5.8 billion.
Practical guides, analysis, and implementation tips across brand protection, domain monitoring, and threat intelligence.
18 articles
New analysis of 119,000 fake-shop domains: DoppelCart can cause up to $216 million in losses a year, fake shops worldwide $1.2 billion to $5.8 billion.
Which fake shops appeared this week? How far along is the takedown? Ask Claude or ChatGPT, and the answer comes from your nebty data.
· 7 min read
A vast network copies real stores, their product catalogs and support details. Explore our findings and search the public database for your brand.
· 8 min read
Why your team should never open a reported fake site directly, and how to capture a verifiable snapshot without exposing its own browser or IP address.
· 5 min read
Someone is running a fake shop under your name. Why legal action rarely removes it, who actually can, and what a report needs to look like.
· 12 min read
Our study for "Die Wahrheit über Google" shows how long fake shops in Google Ads carrying your brand name stay live, and what brands can do about it.
· 7 min read
Why reacting to a fake account is already too late, and how monitoring plus evidence-based takedowns protect your brand.
· 8 min read
Cloned Pages and fake profiles do damage before you notice. How monitoring and proper takedowns stop them, and why reporting alone fails.
· 8 min read
Why executive impersonation works so well, and how monitoring and evidence-based takedowns protect your leadership team.
· 8 min read
Lookalike accounts spread fast. How monitoring catches them early and evidence-based takedowns get them removed for good.
· 7 min read
Learn the different forms of domain name abuse, your legal options, and practical steps to reclaim your domain and protect your brand.
· 14 min read
Who can take a fake or phishing site offline, how to find the host and registrar, what a report needs, how long it takes, and when UDRP fits.
· 15 min read
How QR code phishing works on fake bank letters, parking meters and PDFs, and what banks and their customers can do about it.
· 11 min read
The four types of CTI, the intelligence lifecycle, OSINT sources, brand threat intelligence and how small teams get started.
· 9 min read
CEO fraud, fake invoices and hijacked supplier mailboxes: the 2025 FBI figures, the red flags of each variant and what to do in the first hours after a fraudulent payment.
· 12 min read
How a DNS lookup works, the record types from A to CAA, DNSSEC, and what DNS reveals about phishing domains, lookalikes and hijacking.
· 11 min read
Why anyone can forge your address, how to check whether an email is spoofed, and how SPF, DKIM and DMARC protect your domain.
· 11 min read
Current phishing statistics from APWG, the FBI, Verizon and European authorities, the trends behind them and the defenses that hold up.
· 10 min read
The blog explains how brand abuse works. A demo shows the lookalike domains and fake profiles that target your brand today.
Benedikt Scheungraber
Co-Founder & CEO
Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.