Category
Brand Impersonation Protection
Attackers copy your name, logo, and trust to deceive your customers. Brand impersonation protection finds those fakes across the internet and removes them, before they reach the people who rely on you.
What brand impersonation protection means
Brand impersonation protection is the practice of detecting and removing impersonations of your brand wherever they appear: lookalike domains, phishing sites, fake social profiles, fraudulent ads, and spoofed email. It is narrower than generic "brand protection", which can stretch from trademark filings to counterfeit marketplaces, and broader than "monitoring", because finding a fake is only half the job.
We use this as our category term on purpose. It names the full loop: detect the impersonation, take it down, and keep watching for the next one. You can read the short definition in our glossary entry, or see how it sits inside the wider field of digital risk protection.
Monitoring finds it. Takedowns fix it.
Most vendors stop at alerts. An alert tells you a fake exists; it does not protect your customers. The value is in removal, and removal is what we lead with. Our model is a flywheel: a risk-free takedown removes a live threat, monitoring then surfaces the next one, and each takedown teaches the monitoring what to look for.
Domain monitoring
We watch the typo, combination, and homoglyph space around your brand and score new registrations by risk, so lookalike domains surface before they are weaponized.
Learn moreSocial media monitoring
We track major social networks and ad platforms for fake profiles, cloned pages, and accounts impersonating your brand or your executives.
Learn moreOn-demand takedowns
When we confirm a threat, we remove it. Takedowns run on demand with no subscription, and you only pay for the ones that succeed.
Learn moreThe threats we cover
Brand impersonation is the strategy. These are the tactics attackers use, each with a short definition in our glossary.
Brand impersonation
The parent threat: any fake that poses as your brand.
Lookalike domains
Typo, combo, and homoglyph domains built to deceive.
Phishing
Credential theft dressed up in your brand.
Social media impersonation
Fake profiles, pages, and support accounts.
Executive impersonation
Fakes of your leadership used for fraud.
Domain spoofing
Forged domains in URLs and email senders.
Brand abuse
The broad category: any unauthorized use of your identity.
Deepfake
AI-cloned voices and video used in executive fraud.
Account takeover
The endgame: control of a real customer account.
Built for SMEs, based in Europe
Most brand protection is sold to enterprise security teams on annual contracts. We built nebty for startups and mid-market companies instead: you can start in minutes, with no procurement cycle. Takedowns are on demand and billed on success, so if we do not remove a threat, you pay nothing.
We are one of the few European, product-led players in a field dominated by US and Israeli vendors. That means EU data residency, GDPR alignment, and native German-language service for DACH companies.
See who is impersonating your brand
The free nebty report scans the web for lookalike domains and fake profiles targeting your brand, with no obligation. Or browse the glossary to understand the threats first.
Get your free report