Brand Impersonation Protection
Attackers copy your name, logo, and trust to deceive your customers. Brand impersonation protection finds those fakes across the internet and removes them, before they reach the people who rely on you.
- Domains, social media and search
- Takedowns billed on success
- Based in Europe
Trusted by
Definition
What brand impersonation protection means
Brand impersonation protection is the practice of detecting and removing impersonations of your brand wherever they appear: lookalike domains, phishing sites, fake social profiles, fraudulent ads, and spoofed email. It is narrower than generic "brand protection", which can stretch from trademark filings to counterfeit marketplaces, and broader than "monitoring", because finding a fake is only half the job.
We use this as our category term on purpose. It names the full loop: detect the impersonation, take it down, and keep watching for the next one. You can read the short definition in our glossary entry, or see how it sits inside the wider fields of digital impersonation and digital risk protection.
Brand protection
BroaderTrademark filings, counterfeit marketplaces and a lot more.
Brand impersonation protection
Our category- 1 Detect
- 2 Take down
- 3 Keep watching
Monitoring
NarrowerFinds the fake. That is half the job.
Our model
Monitoring finds it. Takedowns fix it.
Most vendors stop at alerts. An alert tells you a fake exists; it does not protect your customers. The value is in removal, and removal is what we lead with. Our model is a flywheel: a risk-free takedown removes a live threat, monitoring then surfaces the next one, and each takedown teaches the monitoring what to look for.
Each takedown feeds the monitoring
Coverage
The threats we cover
Brand impersonation is the strategy. These are the tactics attackers use, each with a short definition in our glossary.
Brand impersonation
The parent threat: any fake that poses as your brand.
Who it is for
Built for SMEs, based in Europe
Most brand protection is sold to enterprise security teams on annual contracts. We built nebty for startups and mid-market companies instead: you can start in minutes, with no procurement cycle. Takedowns are on demand and billed on success, so if we do not remove a threat, you pay nothing. What that looks like in practice, with prices, is on our page on brand protection for small businesses.
We are one of the few European, product-led players in a field dominated by US and Israeli vendors. That means EU data residency, GDPR alignment, and native German-language service for DACH companies.
- Built for
- Typical enterprise vendor: Enterprise security teams
- nebty: Startups and mid-market companies
- Getting started
- Typical enterprise vendor: A procurement cycle
- nebty: Live in minutes
- Pricing
- Typical enterprise vendor: Annual contracts
- nebty: On demand, billed on success
- Based in
- Typical enterprise vendor: Mostly the US or Israel
- nebty: Europe, with EU data residency
See who is impersonating your brand
Start your 14-day free trial and see the lookalike domains and fake profiles targeting your brand. No demo call needed.
Benedikt Scheungraber
Co-Founder & CEO
Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.