nebty vs. BrandShield: enterprise SOC or per-case takedowns?
BrandShield and nebty solve brand impersonation for different companies. BrandShield offers an enterprise platform and 24/7 SOC from $22,000/year, listed as non-refundable. For SMBs, nebty offers monitoring as a €99/$119/month subscription and per-case takedowns at €400/$450 on success, also without a subscription.
- Best fit
- SMB impersonation
- Monitoring (subscription)
- €99/month
- Takedown (single case)
- €400 on success
Prices last verified: July 2026
The short version
The price anchor is public.
AWS Marketplace lists BrandShield's managed anti-phishing entry tier at $22,000 for 12 months, non-refundable.
Scope and segment.
BrandShield's G2 rating is 4.7 across 117 reviews. It fits enterprises needing dark-web monitoring and a 24/7 SOC; nebty covers fake websites, phishing and impersonation for SMBs.
Europe.
BrandShield sells into DACH through a distributor. nebty is a Munich GmbH with EU hosting and service in English and German.
Side by side
| Criterion | BrandShield |  |
|---|---|---|
| Built for | Enterprise ("Fortune 500 and FTSE100"), security teams | SMB and mid-market |
| Entry price | $22,000/yr (AWS Marketplace listing, July 2026), listed as non-refundable | Monitoring subscription €99/$119/mo per brand; takedowns also bookable without it |
| Pricing public? | One AWS listing Not on their site | Public Yes, fully, on one page |
| Takedown billing | Unlimited + capped "premium" takedowns within subscription | €400/$450 per successful takedown, also without a subscription (€300/$340 for monitoring customers) |
| Contract | 12 months; listed as non-refundable (vendor policy) | Monthly, cancel anytime |
| Claimed success rate | "98% takedown success" (self-published) | No success, no fee You don't pay for the misses |
| Scope | Domains, social, marketplaces, ads, apps, dark web, exec protection, 24/7 SOC | Fake websites, phishing, lookalike domains, fake profiles, fully managed |
| Service location & languages | English-only site; DACH via distributor (Softprom); no EU entity advertised | Munich GmbH; service in English and German; EU data hosting |
The per-incident math
A 50-person company with three incidents a year, on each model.
BrandShield entry tier
$22,000 ÷ 3 incidents
≈ $7,300
per incident, on the 12-month entry contract listed as non-refundable (AWS Marketplace, July 2026)
nebty
12 × €99 + 3 × €300
≈ €2,100
for the whole year: monitoring plus three successful takedowns at the monitoring-customer rate, monthly cancellable
BrandShield's strengths
Reviewers on G2 mention takedown accuracy and persistence, the dedicated account managers, and the Threat-Hunter SOC that keeps working cases until sites are down. The platform covers surfaces nebty doesn't touch: dark web monitoring, executive impersonation at depth, crypto/Web3 threats, marketplace counterfeits. Levi's, New Balance and Swisscom are customers. For companies whose risk profile needs all of that and whose budget starts in the five figures, BrandShield is the right category.
Where the fit breaks for smaller companies
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The entry ticket. $22,000/year, listed as non-refundable, a 12-month commitment, for the entry anti-phishing tier. A 50-person company with a few incidents a year pays for far more capacity than it uses.
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Built for security teams. BrandShield sells a console plus a SOC; managed service is available, but the platform is built to be worked by your team. nebty assumes the opposite: you forward a URL, we do the rest.
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Even their reviewers note the price. The most common criticism in otherwise positive G2 reviews: pricing "on the higher side compared to competitors" and a wish for more commercial flexibility.
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Distance. No advertised EU entity or data residency, no German-language product or support; DACH sales run through a distributor. nebty is a Munich GmbH with EU data hosting and service in English and German.
Pricing, in plain numbers
BrandShield: $22,000/year entry (AWS Marketplace, July 2026), custom quotes above that, annual terms listed as non-refundable.
At nebty, monitoring and takedowns are two separate services, bookable individually or together. Monitoring is a subscription: €99/$119 per month per brand, cancellable monthly, no setup fee. Takedowns are ordered per case, with or without a subscription: €400/$450 per successful takedown, €300/$340 as a monitoring customer. No success, no fee, plus the stays-offline guarantee. Annual plans include two months free. Full pricing.
What would a year actually cost you?
Move the slider to your expected number of successful takedowns per year and compare a year of nebty against BrandShield's entry tier.
Quick picks
€2,088 / year 12 × €99 monitoring + 3 × €300 (monitoring-customer takedown rate)
Entry price: $22,000 · $22,000/yr entry tier (AWS Marketplace listing, July 2026)
Flat-fee break-even: around 60 successful takedowns per year.
USD price as published on AWS Marketplace. Bar comparison converted at the ECB reference rate of 10 July 2026 (1 USD ≈ 0.87 EUR).
The process
How nebty works
Monitoring (a subscription) and takedowns (per case) are two independent services, bookable separately or together. Combined, they interlock like this:
- 01
We monitor 24/7.
Lookalike domains, phishing clones, fake shops, fake profiles. Detection typically within hours.
- 02
You confirm, we act.
Registrar, host and blocklist escalation, fully managed, in English or German.
- 03
You pay on success.
€300/$340 with monitoring (€400/$450 standalone), only when it's down. Free re-takedown if it returns.
Common questions
FAQ
How do nebty and BrandShield compare?
What does BrandShield cost?
Does BrandShield have a takedown success guarantee?
Can I use nebty if I'm already evaluating BrandShield?
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