The price anchor is public.
AWS Marketplace lists BrandShield's managed anti-phishing entry tier at $22,000 for 12 months, non-refundable.
Comparison
nebty vs. BrandShield: enterprise SOC or per-case takedowns?
BrandShield and nebty solve brand impersonation for different companies. BrandShield offers an enterprise platform and 24/7 SOC from $22,000/year, listed as non-refundable. For SMBs, nebty offers monitoring as a €99/$119/month subscription and per-case takedowns at €400/$450 on success, also without a subscription.
BrandShield vs. 
nebty at a glance
- Best fit
- SMB impersonation
- Monitoring (subscription)
- €99/month
- Takedown (single case)
- €400 on success
Prices last verified: July 2026
The short version
Scope and segment.
BrandShield's G2 rating is 4.7 across 117 reviews. It fits enterprises needing dark-web monitoring and a 24/7 SOC; nebty covers fake websites, phishing and impersonation for SMBs.
Europe.
BrandShield sells into DACH through a distributor. nebty is a Munich GmbH with EU hosting and service in English and German.
Side by side
| Criterion | BrandShield | |
|---|---|---|
| Built for | ||
| Built for | Enterprise ("Fortune 500 and FTSE100"), security teams | SMB and mid-market |
| Entry price | ||
| Entry price | $22,000/yr (AWS Marketplace listing, July 2026), listed as non-refundable | Monitoring subscription €99/$119/mo per brand; takedowns also bookable without it |
| Pricing public? | ||
| Pricing public? | One AWS listing Not on their site | Public Yes, fully, on one page |
| Takedown billing | ||
| Takedown billing | Unlimited + capped "premium" takedowns within subscription | €400/$450 per successful takedown, also without a subscription (€300/$340 for monitoring customers) |
| Contract | ||
| Contract | 12 months; listed as non-refundable (vendor policy) | Monthly, cancel anytime |
| Claimed success rate | ||
| Claimed success rate | "98% takedown success" (self-published) | No success, no fee You don't pay for the misses |
| Scope | ||
| Scope | Domains, social, marketplaces, ads, apps, dark web, exec protection, 24/7 SOC | Fake websites, phishing, lookalike domains, fake profiles, fully managed |
| Service location & languages | ||
| Service location & languages | English-only site; DACH via distributor (Softprom); no EU entity advertised | Munich GmbH; service in English and German; EU data hosting |
The per-incident math
A 50-person company with three incidents a year, on each model.
BrandShield entry tier
$22,000 (≈ €19,000) ÷ 3 incidents
≈ €6,400
per incident (about $7,300), on the 12-month entry contract listed as non-refundable (AWS Marketplace, July 2026)
nebty
12 × €99 + 3 × €300
≈ €2,100
for the whole year: monitoring plus three successful takedowns at the monitoring-customer rate, monthly cancellable
Euro amounts for BrandShield converted at the ECB reference rate of 10 July 2026 (1 USD ≈ 0.87 EUR).
Fair comparison
BrandShield's strengths
What BrandShield does well
Reviewers on G2 mention takedown accuracy and persistence, the dedicated account managers, and the Threat-Hunter SOC that keeps working cases until sites are down. The platform covers surfaces nebty doesn't touch: dark web monitoring, executive impersonation at depth, crypto/Web3 threats, marketplace counterfeits. Levi's, New Balance and Swisscom are customers. For companies whose risk profile needs all of that and whose budget starts in the five figures, BrandShield is the right category.
Where the fit breaks for smaller companies
The entry ticket.
$22,000/year, listed as non-refundable, a 12-month commitment, for the entry anti-phishing tier. A 50-person company with a few incidents a year pays for far more capacity than it uses.
Built for security teams.
BrandShield sells a console plus a SOC; managed service is available, but the platform is built to be worked by your team. nebty assumes the opposite: you forward a URL, we do the rest.
Even their reviewers note the price.
The most common criticism in otherwise positive G2 reviews: pricing "on the higher side compared to competitors" and a wish for more commercial flexibility.
Distance.
No advertised EU entity or data residency, no German-language product or support; DACH sales run through a distributor. nebty is a Munich GmbH with EU data hosting and service in English and German.
Pricing, in plain numbers
BrandShield
$22,000
per year for the entry tier (AWS Marketplace, July 2026)
BrandShield: $22,000/year entry (AWS Marketplace, July 2026), custom quotes above that, annual terms listed as non-refundable.
nebty
€99/$119 per month and brand for monitoring
€400/$450 per successful takedown, €300/$340 for monitoring customers
At nebty, monitoring and takedowns are two separate services, bookable individually or together. Monitoring is a subscription: €99/$119 per month per brand, cancellable monthly, no setup fee. Takedowns are ordered per case, with or without a subscription: €400/$450 per successful takedown, €300/$340 as a monitoring customer. No success, no fee, plus the stays-offline guarantee. Annual plans include two months free. Full pricing.
What would a year actually cost you?
Move the slider to your expected number of successful takedowns per year and compare a year of nebty against BrandShield's entry tier.
Quick picks
€2,088 / year 12 × €99 monitoring + 3 × €300 (monitoring-customer takedown rate)
BrandShield ≈ €19,140 / year
$22,000/yr entry tier (AWS Marketplace listing, July 2026)
Flat-fee break-even: around 60 successful takedowns per year.
USD price as published on AWS Marketplace. Bar comparison converted at the ECB reference rate of 10 July 2026 (1 USD ≈ 0.87 EUR).
The process
How nebty works
Monitoring (a subscription) and takedowns (per case) are two independent services, bookable separately or together. Combined, they interlock like this:
-
We monitor 24/7.
Lookalike domains, phishing clones, fake shops, fake profiles. Detection typically within hours.
-
You confirm, we act.
Registrar, host and blocklist escalation, fully managed, in English or German.
-
You pay on success.
€300/$340 with monitoring (€400/$450 standalone), only when it's down. Free re-takedown if it returns.
Common questions
FAQ
Short answers to the questions we hear most about this topic.
Your question is not on the list? Ask Benedikt directly How do nebty and BrandShield compare?
BrandShield is built for enterprise-wide digital risk with a 24/7 SOC. nebty is built for SMBs that need impersonations found early and taken down: €400/$450 per successful takedown, no success, no fee.
What does BrandShield cost?
No prices on their website. Their AWS Marketplace listing (July 2026) shows the managed anti-phishing entry tier at $22,000 per 12-month contract, with a vendor refund policy listed as non-refundable (AWS itself allows cancellation of eligible purchases within 48 hours; beyond that, refunds are at the seller's discretion). Full-suite contracts are quote-only and higher.
Does BrandShield have a takedown success guarantee?
They advertise "98% takedown success" but publish no SLA and bill by subscription, not by outcome. nebty bills per successful takedown only.
Can I use nebty if I'm already evaluating BrandShield?
Yes: run nebty's free audit during your evaluation. It costs nothing and gives you a second data point on what's actually out there impersonating you.
More comparisons
Free trial
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Benedikt Scheungraber
Co-Founder & CEO
Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.