No public pricing.
Doppel publishes no price list. nebty puts its full pricing on one public page.
Comparison
The Doppel alternative for companies without an enterprise budget
nebty is the Doppel alternative for SMBs. Doppel is an enterprise platform for security teams, with quote-only pricing. At nebty, monitoring (a subscription, €99/$119/month) and takedowns (per case, €400/$450 on success, also without a subscription) are two separate services with public prices.
Doppel vs. 
nebty at a glance
- Best fit
- SMB impersonation
- Monitoring (subscription)
- €99/month
- Takedown (single case)
- €400 on success
Facts last verified: July 2026
The short version
Unlimited takedowns are a feature of large subscriptions.
Unlimited enforcement suits frequent incidents; at typical SMB volumes, paying only for successful takedowns is usually cheaper.
Built for a security team.
Doppel serves security teams working in a platform. With nebty, you forward the URL and the team handles the rest.
Doppel vs. nebty at a glance
| Criterion | Doppel | |
|---|---|---|
| Built for | ||
| Built for | Enterprise security teams | SMB and mid-market |
| Core focus | ||
| Core focus | AI-native social engineering defense: domains, social, exec protection, simulations | Fake websites, phishing, lookalike domains, fake profiles, fully managed |
| Entry price | ||
| Entry price | Not public; reviewers call it "steep" | Monitoring subscription €99/$119/mo per brand; takedowns also bookable without it |
| Pricing public? | ||
| Pricing public? | Not published No price list, no marketplace listing, no procurement data | Public Yes, fully, on one page |
| Takedown billing | ||
| Takedown billing | Bundled into the subscription; reviewers describe them as unlimited | €400/$450 per successful takedown, also without a subscription (€300/$340 for monitoring customers) |
| Contract | ||
| Contract | Terms not published | Monthly, cancel anytime, no setup fee |
| Speed claims | ||
| Speed claims | <10h median resolution, 4.82 min median response (self-published, July 2026) | Detection typically within hours |
| Service location & languages | ||
| Service location & languages | US company; EMEA presence via a London office; no German site or EU entity | Munich GmbH; service in English and German; EU data hosting |
Where each model wins
Flat-fee unlimited takedowns and pay-per-success each have a home turf. The crossover depends on your incident volume, so here it is.
- nebty: €99/$119/mo + €300/$340 per success
- Illustrative flat subscription (€25k/yr)
- Pay-per-success wins
- Flat fee wins
Two operating models
Doppel assumes
A SOC works the console
Analysts triage alerts, tune detections, coordinate response and integrate the platform with the rest of the security stack.
nebty assumes
You forward a URL
A human verifies the case, handles registrar, host and blocklist escalation, and reports back when the fake is offline. No console to learn, no team to staff.
Fair comparison
Doppel's strengths
What Doppel does well
Doppel has raised about $124 million, publishes scale and speed figures (1B+ threat indicators processed daily, a sub-10-hour median resolution time, self-published as of July 2026), and correlates attacks across its customer base through a threat graph built at that scale. Beyond detection and takedowns, it covers executive impersonation and ships a social-engineering simulation suite. Customers include OpenAI, Coinbase and Notion, and its review base includes a Gartner rating of 4.7 across 26 ratings.
When Doppel is the better choice
If you are an enterprise with a security operations team and the budget to match, Doppel is the right category.
Where Doppel doesn't fit
The budget question comes first.
There is no public pricing to check, but the pattern is consistent: enterprise ICP, enterprise logos, and reviewers who praise the product while calling the price steep. If your brand-protection budget is four figures a year, this is probably not your bracket.
The unlimited-takedown pitch cuts both ways.
Doppel argues that paying per takedown is the wrong model. Unlimited takedowns inside a five-to-six-figure subscription pay off when you face dozens of incidents a month. At three to ten incidents a year, paying per successful takedown sits on the cheaper side of the crossover above.
Tooling assumes a SOC.
Reviewers note alert noise with limited tuning controls, no way to set custom rules or tags, a dashboard that overwhelms new users, and no mobile app. A team running a SOC absorbs that overhead; a two-person marketing-and-legal duo does not.
Europe is new territory.
Doppel's EMEA presence is a London office opened in late 2025. There is no German entity, no published EU data-residency commitment and no German-language product. For GDPR-minded buyers, those are diligence questions; nebty answers them upfront: Munich GmbH, EU data hosting, service in English and German.
Pricing: no public list vs. one public page
Doppel
No public prices
takedowns unlimited and bundled (July 2026)
Doppel, as of July 2026: no public prices, no cloud-marketplace listing, no procurement-platform profile. Takedowns are unlimited and bundled. The only public cost signal comes from Gartner reviewers: "steep."
nebty
€99/$119 per month and brand for monitoring
€400/$450 per successful takedown, €300/$340 for monitoring customers
At nebty, monitoring and takedowns are two separate services, bookable individually or together. Monitoring is a subscription: €99/$119 per month per brand, cancellable monthly, no setup fee. Takedowns are ordered per case, with or without a subscription: €400/$450 per successful takedown, €300/$340 as a monitoring customer. No success, no fee, plus the stays-offline guarantee. Full details on one public page.
If your incident volume is consistently high, month after month, a flat-fee unlimited model can be the cheaper choice. That is Doppel's customer. If your volume is a handful of cases a year, paying per success is the cheaper choice. That is ours.
The process
How nebty works
Monitoring (a subscription) and takedowns (per case) are two independent services, bookable separately or together. Combined, they interlock like this:
-
We monitor 24/7.
Lookalike domains, phishing clones, fake shops and fake profiles targeting your brand. Detection typically within hours of going live.
-
You confirm, we act.
Send us the URL, or click once in the dashboard. We handle registrar, host and blocklist escalation, fully managed, in English or German.
-
You pay on success.
€400/$450 per takedown, only when the content is down. Free re-takedown if it returns.
Common questions
FAQ
Short answers to the questions we hear most about this topic.
Your question is not on the list? Ask Benedikt directly Is nebty a direct replacement for Doppel?
For finding brand impersonations and getting them taken down, yes. For enterprise-wide social engineering defense, executive protection at depth, simulation programs and SOC integrations, no. That is Doppel's territory.
What does Doppel cost?
Nothing is public as of July 2026: no price list, no marketplace listing, no procurement data. Gartner reviewers describe the pricing as steep. Takedowns are bundled into the subscription rather than billed per case.
Aren't unlimited takedowns better than paying per takedown?
Only above a crossover point. Unlimited takedowns bundled into a five-to-six-figure subscription pay off at high, sustained incident volume. At a handful of incidents a year, a €99/$119/month plan plus €300 to 400 ($340 to 450) per successful takedown is strictly cheaper. Run your own numbers; ours are public.
Does Doppel operate in Europe?
Doppel is a San Francisco company. Its EMEA presence runs through a London office; there is no German-language site, no German entity and no published EU data-residency commitment.
Can I evaluate nebty alongside Doppel?
Yes. nebty's free audit shows you where your brand is being impersonated, from lookalike domains to fake profiles, with no contract. It costs nothing and gives you a second data point during any evaluation.
More comparisons
Free trial
See where your brand is being impersonated online. Free.
Start your 14-day free trial and see the fake websites, lookalike domains and fake profiles targeting your brand. No demo call needed.
Benedikt Scheungraber
Co-Founder & CEO
Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.