The PhishLabs brand has been retired.
PhishLabs joined HelpSystems in 2021; HelpSystems became Fortra in 2022. The product is now Fortra Brand Protection.
Comparison
A PhishLabs / Fortra alternative for smaller teams
nebty is the PhishLabs alternative without a bank-scale retainer. PhishLabs is now Fortra Brand Protection, a quote-only managed platform. At nebty, monitoring is a €99/$119/month subscription and takedowns are billed per case at €400/$450 on success, also without a subscription; smaller teams get visible cases and pay only after a takedown succeeds.
PhishLabs / Fortra vs. 
nebty at a glance
- Best fit
- Lower-volume teams
- Monitoring (subscription)
- €99/month
- Takedown (single case)
- €400 on success
Facts last verified: July 2026
The short version
Retainer economics.
A quote-only retainer can fit constant bank-level volume. nebty charges smaller teams only for successful takedowns.
Your cases, visible.
G2 reviewers report limited self-service. nebty makes each case visible end to end.
Three names in four years
If you search for PhishLabs today, you land on a page titled 'PhishLabs is now Fortra Brand Protection.' Here is how the PhishLabs name got there.
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2008
PhishLabs founded
Digital risk protection with deep roots in financial services.
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2021
Acquired by HelpSystems
October 2021: PhishLabs joins the HelpSystems portfolio.
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2022
HelpSystems becomes Fortra
HelpSystems rebrands itself as Fortra.
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Today
"Fortra Brand Protection"
The PhishLabs name is retired; the product lives on inside the Fortra portfolio.
Source: fortra.com/phishlabs ("PhishLabs is now Fortra Brand Protection", "Acquired by Fortra in October 2021"), captured July 2026.
PhishLabs / Fortra Brand Protection vs. nebty at a glance
| Criterion | PhishLabs (Fortra) | |
|---|---|---|
| Built for | ||
| Built for | Financial institutions and enterprises (community banks and credit unions upward) | SMB and mid-market |
| Core focus | ||
| Core focus | Managed digital risk protection for financial services | Fake websites, phishing, lookalike domains, fake profiles |
| Entry price | ||
| Entry price | Quote-only (as of July 2026); G2 reviewers flag the premium price, hard to justify for smaller teams | Monitoring subscription €99/$119/mo per brand; takedowns also bookable without it |
| Pricing public? | ||
| Pricing public? | Not published | Public Yes, fully, on one page |
| Takedown billing | ||
| Takedown billing | Included in the subscription retainer, no per-case billing | €400/$450 per successful takedown, also without a subscription (€300/$340 for monitoring customers) |
| Contract | ||
| Contract | Annual, by quote | Monthly, cancel anytime; no setup fee |
| Takedown guarantee | ||
| Takedown guarantee | None published | No success, no fee Plus stays-offline guarantee (free re-takedown if it returns) |
| Case management | ||
| Case management | Analyst-dependent; G2 reviewers ask to manage their own incident statuses | Full case visibility, direct contact with the people handling it |
| Service location & languages | ||
| Service location & languages | US operation, effectively no DACH presence | Munich GmbH; service in English and German; EU data hosting |
Fair comparison
PhishLabs' strengths
What PhishLabs does well
PhishLabs runs a 24/7 SOC with a one-hour emergency-response commitment, a reported 40,000+ takedowns per month, long-standing registrar relationships, and roots in financial services from community banks and credit unions upward. Frost & Sullivan has named the offering a DRP leader, and inside Fortra it bundles with Agari for email security, which matters if impersonation and email fraud are the same problem for you.
When PhishLabs is the better choice
For a bank with continuous phishing volume, an all-inclusive retainer plus a staffed SOC fits; that is PhishLabs' home segment.
Where PhishLabs doesn't fit, and why companies look for alternatives
The retainer only pays off at volume.
An all-inclusive retainer pays off at constant, high volume. For lower SMB incident volume, per-case billing tracks actual usage. G2 reviewers describe the pricing as premium and hard to justify for smaller teams.
Brand and portal churn.
HelpSystems acquisition in 2021, Fortra rebrand in 2022, and now the PhishLabs name itself retired into "Fortra Brand Protection."
Limited self-service.
G2 reviewers report that customers can't manage their own incident statuses and depend on analysts for updates. If you want to see and steer your own cases, that model chafes.
No EU entity.
No EU entity to speak of, and no German-language service. For a company operating in the EU, every escalation runs through a US SOC in English.
Pricing: a retainer vs. pay on success
PhishLabs
Quote-only retainer
takedowns included, no published entry price (July 2026)
PhishLabs pricing is quote-only (as of July 2026): a subscription retainer with takedowns included, sized for institutions that use it daily. There is no published entry price; the recurring reviewer complaint is that it's expensive for smaller organizations.
nebty
€99/$119 per month and brand for monitoring
€400/$450 per successful takedown, €300/$340 for monitoring customers
At nebty, monitoring and takedowns are two separate services, bookable individually or together. Monitoring is a subscription: €99/$119 per month per brand, cancellable monthly, no setup fee. Takedowns are ordered per case, with or without a subscription: €400/$450 per successful takedown, €300/$340 as a monitoring customer. No success, no fee, plus the stays-offline guarantee. Full details on one public page. For consistently high weekly volume, an all-inclusive retainer may be cheaper.
The process
How nebty works
Monitoring (a subscription) and takedowns (per case) are two independent services, bookable separately or together. Combined, they interlock like this:
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We monitor 24/7.
Lookalike domains, phishing clones, fake shops and fake profiles targeting your brand. Detection typically within hours of going live.
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You confirm, we act.
Send us the URL, or click once in the dashboard. We handle registrar, host and blocklist escalation, fully managed, in English or German.
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You pay on success.
€400/$450 per takedown, only when the content is down. Free re-takedown if it returns.
Common questions
FAQ
Short answers to the questions we hear most about this topic.
Your question is not on the list? Ask Benedikt directly Is PhishLabs going away?
The product continues, but the PhishLabs brand has been retired into "Fortra Brand Protection" following the 2021 HelpSystems acquisition and the 2022 Fortra rebrand. Fortra's own page says it plainly: "PhishLabs is now Fortra Brand Protection." Contracts, portals and naming are transitioning; many customers use the moment to re-evaluate.
What does PhishLabs / Fortra Brand Protection cost?
There is no public price (as of July 2026). It's a quote-only subscription with takedowns included rather than billed per case. G2 reviewers describe the pricing as premium and hard to justify for smaller teams.
Is nebty a direct replacement for PhishLabs?
For brand impersonation, fake websites, phishing, lookalike domains and fake profiles: yes. For a 24/7 managed SOC with a one-hour emergency-response commitment and an email-security bundle at financial-institution scale: no. That's PhishLabs' home turf.
Can I manage my own cases with nebty?
Yes. Every case is visible end to end in the dashboard, and you deal directly with the people handling it, founders included. Or you send us a URL and let us run it; both work.
Can I try nebty while my PhishLabs contract runs?
Yes. nebty has no minimum term, so you can run both in parallel and compare results before your renewal date.
More comparisons
Free trial
See where your brand is being impersonated online. Free.
Start your 14-day free trial and see the fake websites, lookalike domains and fake profiles targeting your brand. No demo call needed.
Benedikt Scheungraber
Co-Founder & CEO
Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.