Brand protection & DRP
The category terms of the industry: what brand protection, digital risk protection, and their neighbours mean, and where they differ.
8 terms
Brand abuse
Brand abuse is the unauthorized use of a brand name, logo, or identity to deceive or profit, spanning impersonation, counterfeiting, fraud, and reputation attacks.
Brand impersonation protection
Brand impersonation protection is the discipline of detecting and removing impersonations of your brand across the internet, combining continuous monitoring with active takedowns.
Brand protection
Brand protection is the practice of defending a brand’s identity, reputation, and customers from online abuse such as impersonation, counterfeiting, phishing, and fraud, through monitoring and enforcement.
Cyber threat intelligence (CTI)
Cyber threat intelligence (CTI) is the collection and analysis of data about threats and threat actors, turned into actionable insight that helps an organization anticipate and defend against attacks.
Digital identity protection
Digital identity protection is the practice of safeguarding the online identity of a brand and its people from impersonation, misuse, and theft across the web and social platforms.
Digital risk protection (DRP)
Digital risk protection (DRP) is the practice of monitoring the open, deep, and dark web for threats to an organization’s brand, people, and data, and acting to reduce them.
External attack surface (EASM)
The external attack surface is everything about your organization that is reachable from the public internet, including domains, subdomains, certificates, exposed services, and the lookalikes that impersonate them. Managing it is called EASM.
Trademark monitoring
Trademark monitoring is watching for unauthorized use of your registered trademarks, in new trademark filings, domains, marketplaces, and online content, so you can object or enforce early.
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